Toys and Games Market to Reach USD 921.84 Bn by 2030, Growing at 9.2% CAGR

Toys and Games Market Overview

The total global market for the “ Toys and Games Market” was valued at USD in 2023 and is expected to grow at a CAGR of percent over the forecast period to reach USD by 2030. The report analyzed by Maximize Market Research, on the Toys and Games market, covers an extensive regional analysis and competitive landscape.

Games and toys are items and activities intended for enjoyment, recreation, and entertainment; they are usually associated with children, but adults of all ages can also enjoy them. Toys are items like dolls, action figures, puzzles, building blocks, and stuffed animals that are frequently handled physically. Games, such as card games, board games, video games, outdoor games, and sports, are organised activities with set rules and objectives. Like its end consumers who like playing with toys, the toy industry is highly specialised. It’s not necessary for the buyer to be the user when buying toys. Manufacturers of toys and games are aware of this dynamic and have to create products that will appeal to both parents, who usually make the purchases, and kids, who play. The choice

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Toys and Games Market Report Scope and Research Methodology

The report on the Toys and Games Market provides a thorough analysis of the market structure and the nature of competition in the market. The Toys and Games Market size was estimated meticulously by using a bottom-up approach to get an understanding of the market growth. Key insights covered in the report include the major drivers of the market at the global level, challenges for future growth, and various opportunities due to technical advancements in the market.

Regional analysis is conducted to provide information on the market leaders in various regions, market penetration, and demographic factors affecting the regional Toys and Games industry. Segment-wise analysis helps gain insights into the core target consumers of the product, and its manufacturers and devise advertising campaigns for the same.

For the competitive analysis of the Toys and Games Market, a competitive matrix is made covering market leaders and new entrants. The report presents an overview of each company along with important takeaways based on the revenue generated, financial health, technological advancements, recent developments, mergers and acquisitions, joint ventures, alliances, and marketing tactics.

Data for the analysis was collected using primary and secondary research methods. A mix of qualitative and quantitative analysis was used in the report. Primary research was used to validate the findings from the secondary research. Research tools such as SWOT, PESTLE, and Porter’s Five Force analysis were used to grasp the factors affecting the growth of the Toys and Games Market. Such analysis makes the report an investor’s guide, thereby helping clients make investment and marketing decisions.

Toys and Games Market Regional Insights

Regional analysis is conducted to assess the status of the Toys and Games market in countries belonging to North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report provides a comprehensive analysis of several factors such as market size, growth rate, and import-export activities, across different regions. The Toys and Games market is segmented broadly into these regions, allowing for a detailed understanding of the market landscape and dynamics in each geographical area.

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Toys and Games Market Segmentation :

by Product Type
Games & Puzzles
Video Games
Construction Toys
Dolls & Accessories
Infant & Preschool Toys
Outdoor & Sports Toys
Others

Games & Puzzles, Video Games, Construction Toys, Dolls & Accessories, Infant & Preschool Toys, Outdoor & Sports Toys, and Others are the market segments based on Product Type. The market was dominated by the video games sector in 2023, and during the forecast period, it is anticipated to hold the greatest share of the toys and games market. The interactive electronic entertainment experiences that are played on different platforms, such as gaming consoles, PCs, smartphones, and tablets, are included in the video games category. PC video games span a wide range of genres and offer a variety of gaming experiences, from independent releases to popular franchises.

by Age Group
0-3
4-5
6-12
13-18
Above 18

The market is divided into age groups 0-2, 3-5, 6-12, 13-18, and Above 18. The market was dominated by the 6–12 age group in 2023, and during the forecast period, it is anticipated to maintain its greatest share of the toys and games market. Children develop significantly on the cognitive, social, and emotional levels between the ages of 6 and 12. They are improving their language skills, honing their gross and fine motor skills, and honing their critical thinking and problem-solving ability.

by Sales Channel
Online
Offline
Specialty Stores
Shopping Malls
Gift Shops

Toys and Games Market Key Players :

North America:
1. PlayMonster Group LLC (Beloit, Wisconsin, U.S.)
2. Hasbro, Inc. (Pawtucket, Rhode Island, USA)
3. Mattel Inc. (El Segundo, California, USA)
4. Spin Master Corp. (Toronto, Ontario, Canada)
5. LEGO Group (Billund, Denmark )
6. Funko, Inc. (Everett, Washington, USA)
7. Moose Toys (Melbourne, Victoria, Australia )
8. JAKKS Pacific, Inc. (Santa Monica, California, USA)
9. Wicked Cool Toys (Bristol, Pennsylvania, USA )

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Key questions answered in the Toys and Games Market are:

What is Toys and Games ?
What was the Toys and Games market size in ?
What is the growth rate of the Toys and Games Market?
Which are the factors expected to drive the Toys and Games market growth?
What are the different segments of the Toys and Games Market?
What growth strategies are the players considering to increase their presence in Toys and Games ?
What are the upcoming industry applications and trends for the Toys and Games Market?
What segments are covered in the Toys and Games Market?
Who are the leading companies and what are their portfolios in Toys and Games Market?
What segments are covered in the Toys and Games Market?
Who are the key players in the Toys and Games market?

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Key Offerings:

Past Market Size and Competitive Landscape
Past Pricing and price curve by region
Market Size, Share, Size & Forecast by Different Segment |
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations

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