Safari Tourism Market is Projected to Showcase Significant Growth by 2024

Safari Tourism
Safari Tourism

According to HTF Market Intelligence, the Global «keyword» market to witness a CAGR of 5.09% during the forecast period (2024-2030). The research assessment of the Market is designed to analyze futuristic trends, growth factors, industry opinions, and industry-validated market facts to forecast till 2030. The market Study is segmented by key a region that is accelerating the marketization. This section also provides the scope of different segments and applications that can potentially influence the market in the future. The detailed information is based on current trends and historic milestones.

 

 

Some of the players studied are TUI Group, AndBeyond, Abercrombie & Kent, Tauck, Intrepid Travel, Scott Dunn, Backroads, Wilderness, Seera Group, Thomas Cook Group, etc.

 

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Global Safari Tourism Market Breakdown by Application (Millennial, Generation X, Baby Boomers, Others) by Type (Adventure Travel, Personalized Vacations, Others) and by Geography (North America, South America, Europe, Asia Pacific, MEA). The global Safari Tourism market was valued at USD 11.6 Billion in 2024 and is expected to reach USD 15.2 Billion by 2030, growing at a CAGR of 5.09% during 2024-2030.

 

Definition:

Safari is a journey. Going on a safari is just travelling in the traditional sense. More specifically, a safari is an excursion into the outdoors where one goes to see unusual animals. A truly African excursion is a safari. Despite the fact that they can be taken elsewhere, safaris are primarily African in nature. In Africa, the safari first appeared. The typical wildlife safari originated and developed here. Originating in Africa is the safari. The most well-known and well-liked vacation option in Africa is a safari. The ultimate experience in Africa is typically thought to be a safari. In Africa, a safari typically includes a trip to a wildlife preserve. A trip into the woods with the goal of watching wild animals in their natural habitats is essentially an African safari. A safari is one of these journeys that was commonly connected to a big game hunt. The term “safari” originated as a shortened form of the Swahili word “journey,” and the idea behind it was to hunt, shoot, and then drag the kill overland by a group of people from the local tribes in a regal or majestic manner.

Market Trends:
During safari vacation, luxury safaris are growing in popularity. Without giving up their comfort, tourists can thrill to the excitement of seeing animals and tribal life in their natural setting. A luxury safari is a fusion of modern and tribal vacation lodgings where visitors can take advantage of all the luxuries amenities while on a safari. Another noticeable trend is the transformation of a safari into a vacation where sightseeing and wildlife photography take precedence. In addition, the idea of ethnic tourism in safari tourism has become more and more popular among travellers, especially young and working-class travellers who wish to discover various cultures and environments.

Market Drivers:
The increase in per capita income is primarily driving the demand for safari travel around the world. The demand for safari tourism is fueled by rising travel spending, an escalating working-class population in cities, and an expanding worldwide GDP. Innovative approaches or concepts, such ethnic tourism, are emerging as potential opportunities for safari tourism in the tourism market. Safari tourism is still a developing industry with a vast opportunity that includes many untouched places. Travel within and between regions is expanding as a result of urbanisation and increased wages. The Big Five (elephant, rhino, cheetah, lion, and zebra) are frequently sought after by tourists on safaris. The popularity of chimpanzee and gorilla trekking has increased interest in safaris. The expansion of safari-led tourism is also contributing in the development of some areas, with some of the money raised going towards enhancing tourists’ safari experiences. Business travel is increasing across the continent as a result of strong economic growth, while domestic and regional travel is being fueled by rising earnings and urbanisation.

Market Opportunities:
Prior to the outbreak, travel and tourism generated millions of employment in local economies, contributing about 8.5 percent of Africa’s GDP. Despite the tremendous variety and enormous potential of the continent, Africa only accounts for about 5% of all international tourist arrivals. As the continent recovers from the epidemic, it is important to note that Africa’s tourist sector has expanded more quickly than the rest of the continent’s economy. At least in terms of tourism, the wildlife economy has historically been reliant on global demand. On the other hand, the pandemic has strengthened the trend of domestic and regional tourism, which is testing certain long-standing trends.


Market Restraints:
Although there is a sizable demand for safari tourism in the travel and tourist industry, there are a number of issues preventing the growth of safari tourism globally, including the very small target population or customers and the expensive nature of these safari packages. Other restrictions include issues with the infrastructure, safety worries, worries about aeroplane or airspace safety, and a lack of knowledge among international tourists about luxury safaris because some travellers prefer comfort vacations. Additionally, prohibitions against hunting animals and the nation’s reputation as a hazardous place are restricting the growth of the safari industry. The primary concern will always be the traveler’s safety. Security has always been a significant obstacle to the growth of the tourism industry. Terrorist acts, poor law and order, and political unrest negatively affect the emotions of foreign visitors. Tourism is susceptible to natural and man-made crises, unpredictable events that undermine traveller confidence in a tourist location, whether the risk is real or imagined, regardless of economic success.

Global Safari Tourism Market Competitive Analysis

Know your current market situation! Not just new products but ongoing products are also essential to analyze due to ever-changing market dynamics. The study allows marketers to understand consumer trends and segment analysis where they can face a rapid market share drop. Figure out who the competition is in the marketplace, get to know market share analysis, market position, % Market Share, and segmented revenue.

 

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Safari Tourism

Additionally, Past Global Safari Tourism Market data breakdown, Market Entropy to understand development activity and Patent Analysis*, Competitors Swot Analysis, Product Specifications, and Peer Group Analysis including financial metrics are covered.

Segmentation and Targeting

Essential demographic, geographic, psychographic, and behavioral information about business segments in the Safari Tourism market is targeted to aid in determining the features the company should encompass in order to fit into the business’s requirements. For the Consumer-based market – the study is also classified with Market Maker information in order to understand better who the clients are, their buying behavior, and patterns.

Safari Tourism Product Types In-Depth: Adventure Travel, Personalized Vacations, Others

Safari Tourism Major Applications/End users: Millennial, Generation X, Baby Boomers, Others

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Safari Tourism Major Geographical First-Level Segmentation:

North America: The United States, Canada, Mexico

Europe: The United Kingdom, Germany, France, Benelux, Nordics, Spain, Italy, Rest of Europe

Asia Pacific (APAC): Japan, China, India, South Korea, Australia, Singapore, Rest of Asia Pacific

Middle East & Africa (MEA): GCC Countries, South Africa, Turkey, Israel, Egypt, Rest of MEA

South America: Brazil, Argentina, Chile, Rest of South America

FIVE FORCES & PESTLE ANALYSIS:

In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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